DROP 001 · THE FIRST MOVEMENT
SHAI PUFFERS.
Explore both glossy puffers: the SHAI stamp and the plain gloss. The matte finish follows later.
Coming soon. Purchasing is not yet available.
THE FIRST RELEASE
TWO EXPRESSIONS. ONE MOVEMENT.
The first movement begins with two glossy puffers: the all-over SHAI stamp and the plain gloss.
STAMP GLOSS PUFFER
The SHAI signature repeated across the glossy outer shell. Explore the approved sample in detail.
PLAIN GLOSS PUFFER
The glossy silhouette without the all-over stamp. Explore its clean finish, signature patch and construction below.
The matte puffer is planned for a later release. Release dates and final specifications will be announced before sales open.
THE 360° VIEW
SIX SECONDS. THE FULL PICTURE.
Watch the stamped gloss puffer make a complete turn. Pause the video to look closer at the silhouette, hood and branding.
Product visualization. Refer to the detailed sample photographs for construction and branding.
STAMP GLOSS PUFFER
EVERY ANGLE. EVERY DETAIL.
Selected sample photographs and close-ups. Select any image to view it at full size.
PLAIN GLOSS PUFFER
PLAIN GLOSS. EVERY DETAIL.
The clean glossy silhouette, from full views to finishing details. Select an image to view it at full size.
PLAIN GLOSS PUFFER
GLOSS, IN A DIFFERENT LIGHT.
A closer look at the plain gloss silhouette, hood and hardware through the SHAI campaign.
Campaign imagery presents the brand and styling direction. Consult the product gallery and confirmed specifications for the garment itself. Accessories shown are styling pieces.
INSIDE SHAI
THE STORY GOES DEEPER.
Open the jacket to discover the illustrated SHAI story panel. The identity continues on the inside, with KAI and the HEX visual world.
WHAT’S COMING
THE MOVEMENT CONTINUES.
Hoodies, beanies and baseball caps are in sampling. Each will be reviewed against the SHAI standard before approval. Product photography, measurements and release information will follow.