SHANGHAI → SHAI
A personal origin refined into an independent identity.
SHAI FIRST 50 · THE STAMPED PUFFER
MOVE YOUR WAY.
The stamp. The gloss. The secret inside. Be part of the first movement.
First-release reservations · No payment now · Target release December 10
TORONTO · SHAI CAMPAIGNSHAI FIRST 5050 first-release places. One first movement.
See how it works EST. 2026 · CANADA / BUILT WITH PURPOSE / MOVE YOUR WAY.
THE FIRST RELEASE
TWO EXPRESSIONS. ONE MOVEMENT.
The first movement begins with two glossy puffers: the all-over SHAI stamp and the plain gloss.
01
STAMP GLOSS PUFFER
The SHAI signature repeated across the glossy outer shell. Explore the approved sample in detail.
02
PLAIN GLOSS PUFFER
The glossy silhouette without the all-over stamp. Explore its clean finish, signature patch and construction below.
The matte puffer is planned for a later release. Release dates and final specifications will be announced before sales open.
THE 360° VIEW
SIX SECONDS. THE FULL PICTURE.
Watch the stamped gloss puffer make a complete turn. Pause the video to look closer at the silhouette, hood and branding.
Product visualization. Refer to the detailed sample photographs for construction and branding.
STAMP GLOSS PUFFER
EVERY ANGLE. EVERY DETAIL.
Selected sample photographs and close-ups. Select any image to view it at full size.
PLAIN GLOSS PUFFER
PLAIN GLOSS. EVERY DETAIL.
The clean glossy silhouette, from full views to finishing details. Select an image to view it at full size.
PLAIN GLOSS PUFFER
GLOSS, IN A DIFFERENT LIGHT.
A closer look at the plain gloss silhouette, hood and hardware through the SHAI campaign.
Campaign imagery presents the brand and styling direction. Consult the product gallery and confirmed specifications for the garment itself. Accessories shown are styling pieces.
INSIDE SHAI
THE STORY GOES DEEPER.
Open the jacket to discover the illustrated SHAI story panel. The identity continues on the inside, with KAI and the HEX visual world.
The SHAI lookbook
THE CITY IS YOURS.
From Toronto streets to the waterfront. Explore the SHAI campaign and its expression of movement, individuality and purpose.
View the full lookbook
Tap the arm patch to connect with SHAI. Feature illustration.
CONNECTED SHAI · NFC INTEGRATED
MORE BEHIND THE PATCH.
An NFC chip is integrated behind the arm patch on the Stamped Gloss and Plain Gloss puffers. Tap it with a compatible smartphone to open the SHAI website — a digital connection built into your jacket.
What does the NFC patch do?
The chip opens the SHAI website when scanned with a compatible smartphone. The NFC chip has been received and tested and is a confirmed component of both gloss puffers.
How do I tap into SHAI?
Unlock your phone, turn on NFC if required, and hold its NFC reader close to the arm patch. Tap the notification to open the SHAI website.
What if a tag does not scan?
Move your phone slowly over the patch; reader positions vary by phone. Check that NFC is enabled if your phone requires it. For help, email shai.official.apparels@gmail.com with your phone model and order details.
WHAT’S COMING
THE MOVEMENT CONTINUES.
Hoodies, beanies and baseball caps are in sampling. Each will be reviewed against the SHAI standard before approval. Product photography, measurements and release information will follow.
The stamped gloss puffer
SHAI FIRST 50
Your first move.
A signature surface. A story on the inside. Your opportunity to be part of SHAI’s first release of the Stamped Puffer.
50 first-release placesNo payment nowTarget release · December 10, 2026
- Choose your size.Read the reservation details, check your fit and submit your request.
- Verify your email.We personally review each request. Reply to our email to verify your address. If your size is available, we will send a numbered reservation confirmation. Otherwise, you can join the waitlist.
- Make it yours when it arrives.When your jacket is ready, receive your purchase invitation. No card details and no obligation to buy.
One jacket per person. First come, first served within each available size. Confirmation is required.
Your reservation details
The founding reservation price.
C$399 CAD
Taxes and shipping are extra. Canadian shipping costs will be shown before payment.
- One black Stamped Puffer in your confirmed size. This first-release allocation is limited to 50 places.
- No payment is collected when you request a reservation. A request is not a paid order or an automatic jacket allocation.
- A confirmed reservation holds your place and price. You will have 48 hours to purchase from the later of your ready-to-buy invitation and the announced December 10 opening.
- December 10 is the target purchase release, not a delivery guarantee. If timing changes, we will contact you. You may cancel your reservation.
Before your first move
Do I pay anything to reserve?
No. You do not provide a card or pay a deposit. You choose whether to purchase when your jacket is ready.
What happens if my size is fully allocated?
You can join the separate waitlist. A waitlist request does not reserve a jacket or guarantee the founding reservation price. If a place opens in your size, we will contact you with the details.
What if the jackets arrive early?
We may offer optional early access. If you planned around December 10, your original purchase opportunity remains available.
How do I change or cancel my reservation?
Reply to your reservation email or contact shai.official.apparels@gmail.com to correct details, change size or cancel without a charge. A size change depends on availability.
OUR STORY · NAME ORIGIN
READ OUR STORY
SHANGHAI
SHAI
A NAME WITH AN ORIGIN.
A BRAND WITH ITS OWN DIRECTION.
SHAI comes from Shanghai — refined into a shorter name built to stand on its own.
The idea behind it is simple: individuality, purpose, confidence and movement. Not a uniform. Not a formula. A reminder to move your own way.
INDIVIDUALITY. PURPOSE. CONFIDENCE. MOVEMENT.
The principles behind how SHAI thinks, designs and moves.
MOVE YOUR WAY.
Own your direction. Build with purpose. Keep moving.
SHAI LIMITED · THE HEX
ENTER
THE HEX.
Not every SHAI piece is made to return.
SHAI Limited is the space for original storytelling, experimental details and collector-minded design. When a release is formally designated Limited, its edition details will be published clearly.
ENTER SHAI LIMITEDHEX 01CHOOSE
YOUR PATHMOVE YOUR WAY.
YOUR PATHMOVE YOUR WAY.
HEX 02BUILT FOR
THE ELEMENTSBUILT WITH PURPOSE.
THE ELEMENTSBUILT WITH PURPOSE.
HEX 03DETAILS
MATTERQUALITY IS NOT OPTIONAL.
MATTERQUALITY IS NOT OPTIONAL.
HEX 04MOUNTAIN
TO CITYMADE TO MOVE.
TO CITYMADE TO MOVE.
HEX 05DON'T FOLLOW.
ARRIVE.BUILT TO STAND OUT.
ARRIVE.BUILT TO STAND OUT.
HEX 06THE SHAI
STANDARDPURPOSE FUELS PROGRESS.
STANDARDPURPOSE FUELS PROGRESS.
THE APPROVED STORYBOARD
SIX CHAPTERS.
ONE PATH.
The complete SHAI HEX story brings KAI, product detail and the six chapters together as one collectible visual language. It is designed to become part of designated SHAI Limited pieces and their story.
OPEN FULL STORYBOARD ↗
SERIALIZED SHAI LIMITED
1 / LIKE NO OTHER
When a SHAI Limited release is formally numbered, each piece can carry its own individual edition number tied to that production run. The final edition size will be locked and published with the release — never implied after the fact.
FORMAT EXAMPLE
1 / LIKE NO OTHER
No. 001 / 100
EST. 2026 · CANADA
THE SHAI MOVEMENT
EST. 2026 · CANADA
STAY WITH THE JOURNEY
JOIN THE
MOVEMENT.
Follow DROP 001 from development to release. Get product progress, launch updates and the latest from SHAI.
DROP NEWS
PRODUCT PROGRESS
LAUNCH UPDATES
By selecting JOIN, you agree to receive SHAI marketing emails. Unsubscribe anytime.
shai.official.apparels@gmail.com
SHAI
MOVE YOUR WAY.